Have you considered starting a blog? If not, there are a few reasons you might want to add blogging to your lead generation efforts.

First, blogging is one of the few ways you can attract buyers and sellers for free. The only investment needed is your time.

Second, blogging allows you to build trust and credibility with your readers. When people perceive you as a trusted expert, they’re less likely to haggle over commission or interview other agents.

Finally, blogging makes it easier for buyers and sellers to find you. Search engines love blogs and regularly rank them at the top of search results.

If you’d like to blog your way to more referrals and leads, start by following these four steps.

Step #1 – Determine the Purpose

Is the purpose of your blog to educate people about the buying and selling process? To give tips and advice to current homeowners? Or, do you want to share your knowledge and expertise about a specific area or neighborhood?

Blogging is most effective when readers know what to expect from you. Determining the purpose of the blog upfront helps maintain the consistency of the content.

Step #2 – Determine the Place

Although you can share your blog across many platforms, you must choose one place to host it. Most agents either use their website or a dedicated blogging site (such as ActiveRain or Blogger.com).

Hosting your blog on your website is best when your site is set up for lead generation. If your site isn’t set up to capture visitors’ information, a dedicated blogging site might be a better option.

Step #3 – Determine the Frequency

When you first start your blog, it’s best to have a set publishing schedule. Doing so will help you build the habit of blogging. Publishing once a week is best. But, you can get away with one post per month if the primary purpose of your blog is to keep in touch with your network.

Step #4 – Do It

This is the hardest step. Many agents blog once or twice and then quit. You must blog consistently to experience the benefits.

The key is to block off time in your schedule to write. You might also want to start with shorter posts until you’re comfortable blogging and have made it a habit.


P.S. We have 9 active buyers looking to buy in the next 6 months.  We are seeking serious, motivated, and integrity driven realtor partners for our team.  Please call us today!